Branding for Food and More


Through a focused exercise of restaurant branding, Douglas Riccardi will
guide participants through a general approach to branding that can be
applied to diverse projects and many client types. In this intensive
workshop, participants will work on a project of their choice —
developing a concept, analyzing competition, devising an identity and
palette of brand assets, and applying these to appropriate collateral
materials. Students will also hear best practices and insights gathered
through the instructor's many years of work in this field.

This class will meet virtually for 5 Monday nights beginning at 6:30 EST
from June 15 to July 13. The format will be a combination of lectures
by the instructor, group critiques and discussion, and individual
meetings (both during and outside of scheduled class time). Class size
will be limited to 16 to allow for plenty of individual feedback.

    Required Materials

  • Laptop with drawing software installed, i.e. Adobe Illustrator
  • reliable internet connection

Additional Information


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18 - &up Riccardi 6/15 - 7/13 Mo 06:30 PM - 08:30 PM $600.00 View