Branding for Food and More


Through a focused exercise of restaurant branding, Douglas Riccardi will
guide participants through a general approach to branding that can be
applied to diverse projects and many client types. In this intensive
workshop, participants will work on a project of their choice —
developing a concept, analyzing competition, devising an identity and
palette of brand assets, and applying these to appropriate collateral
materials. Students will also hear best practices and insights gathered
through the instructor's many years of work in this field.

This class will meet virtually as a group for 4 Monday nights and 2 Mondays will be one on one feedback sessions.

Session 1 — group meeting

Session 2 — group meeting

Session 3 — group meeting

Session 4 — individual one on one meetings with instructor

Session 5 — group meeting with external critic(s)

Session 6 — individual one on one meetings with instructor

The format will be a combination of lectures by the instructor, group
critiques and discussion, and individual meetings (both during and
outside of scheduled class time). Class size will be limited to 16 to
allow for plenty of individual feedback.

    Required Materials

  • computer with drawing software installed, i.e. Adobe Illustrator
  • reliable internet connection
  • free Zoom app

This class will be held online. Class size will be limited to 12
student to insure plenty of one on one feedback during the course.

Registration for this class will open on September 8 for the public if there are places available. Please join the mailing list for updates and reminders about classes, workshops, and free lectures.

Additional Information


Add Location Ages Instructor Dates Days Times Fees Details
Register Now!
18 - &up Riccardi 10/19 - 11/23 Mo 06:00 PM - 08:30 PM $600.00 View